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FOCUS ON RUSSIA AT MARCHÉ DU FILM


The current edition of Marché du Film, the Cannes international film market, is taking place from May 11 to May 20, 2016 alongside the Cannes International Film Festival. This time Russia is chosen to headline the industrial program.


On May 12 an opening reception was held at the legendary La Plage du Majestic to celebrate Russian cinema. Top managers of major international studios, independent producers, distributors, sales agents, investors and industry press representatives attended the event.


Thierry Frémaux, Director of the Cannes Film Festival, Jérôme Paillard, Executive director of the Marché du Film, and Katya Mtsitouridze, ROSKINO CEO, entertained over 800 guests including high-profile representatives of the European and world media industry such as Alberto Barbera, director of the Mostra del Cinema in Venice, Berlinale’s Dieter Kosslick, Frederic Boyer, artistic director of the Tribeca festival, Joël Chapron, uniFrance representative and Cannes consultant for Eastern Europe, Jonathan Wolf, managing director of the AFM film market, AFM vice president Robin Burt, Kino Lorber Inc CEO Richard Lorber, director of the Kyiv Molodist film festival Andriy Khalpakhchi, Variety magazine International director Alberto Lopez, SUBTITLE film festival director Richard Cook. They were joined by the top management of major film studios and distributors including Twentieth Century Fox International, Warner Bros., The Walt Disney Company, Fox Searchlight Pictures, Lionsgate, Gaumont, RAI Cinema, Arte, Pyramide, Doha Film Institute, Unifrance, BFI, IFTA and a number of others.


Alberto Barbera, Director of the Venice International Film Festival: ‘ROSKINO has been our partner for all the four years of the existence of the Venice film market. I am glad to see this beautiful tradition carrying on in Cannes. Collaborations with major film markets unfailingly take the country’s film industry to a whole new level and create more possibilities for the industry’s development. It is a major effort and I hope that the ROSKINO team is valued and supported by the Russian authorities in its vigorous efforts aimed at promotion of national cinema. I wish Russian films much success on the international film market’.

Christian Jeune, Film department director and deputy general delegate, Cannes Film Festival: ‘We all know the Soviet classics very well but the contemporary Russian cinema is only starting its journey towards recognition in the West. Looking forward to new films, we are happy to welcome Kirill Serebrennikov and his ‘The Student’ in competition. The Russian focus of the Marché du Film raises hopes for a qualitative and quantitative Russian expansion on the global film scene’.

Joël Chapron, uniFrance Head of research and distributor relations, expert on Central and Eastern Europe, Cannes festival consultant: ‘ROSKINO has been discussing a major collaboration with the Cannes film festival for several years but preference used to be given to other countries like Turkey, China, India or Mexico for all sorts of reasons. And it was only due to the drive and determination of Catherine Mtsitouridze that the collaboration was crowned by today’s successful event which in my mind is bound to become an important milestone in the development of Russian film industry and its international expansion’.

The style of the reception was set by the very focus on Russia and ranged from traditional Russian entrees in the menu to a very special bar amusement: the guests were invited to chill their drinks by putting them through suprematist ice sculptures loosely based on the works of Wassily Kandinsky, Kazimir Malevich, and Marc Chagall.


The evening’s program featured a short film created by ROSKINO jointly with Channel One. The magic of editing was instrumental in convincing the guests that the brilliant traditions of Russian and Soviet film were inspired by the same Russian avant-garde. Stills from the Russian classics alternated with footage from international festivals celebrating Russian masters. Iconic Russian compositions made up the soundtrack of the evening.


Katya Mtsitouridze, ROSKINO CEO: ‘Our last meeting with the Marché du Film executives took place an hour before the reception. We finally met in person after long hours of online discussions and when I looked them in the eyes I realized we all felt the same way, which means all of us were in love with cinema. As for the evening’s format, it needed no approval since all the key art representing Russia as the headliner of the Cannes Marché du Film was created together with the Cannes designers. Suprematism has long become one of ROSKINO’s distincitve features. However the Malevich, Kandinsky and Chagall-inspired ice sculptures that our producer Rusudan Makashvili had come up with became a true international success. Film people tend to be great visionaries and they are perfectly capable of appreciating a smart combination of form and substance not only when it comes on film. The evening was a great success. And now we are looking forward to 10 days of crash efforts at the film market. We came to stay, and the sky's the limit’.

Jérôme Paillard, Executive Director, Marché du Film: ‘The Majestic Beach was the perfect venue for our traditional Opening Night. We were most happy to give this tribute to Russian Cinema and to share this special moment with Katya Mtsitouridze and all her team from ROSKINO. Even the weather was on our side and meant that everyone could take advantage of the beach setting, relaxing and enjoying the wonderful vodka ice statues and video clip, dedicated to the Russian cinema’

The celebration of Russian cinema at Cannes attracted special guests such as the directors Fedor Bondarchuk and Ilya Khrzhanovsky, the latter joined by his producer, big international IT investor Sergei Adoniev, along with film first timers and Forbes billionaire list regulars Sergei and Nikolai Sarkisov. They were joined by Dmitry Rudovsky, Art Pictures co-owner, Alexander Rodnyansky, producer and member of the Cannes Caméra d'Or jury with spouse and co-producer Valeria Miroshnichenko, the brothers Vadim and Igor Vernik, producers Jury Sapronov, Roman Borisevich, Stanislav Ershov, Alexander Shapiro, Alexander Kushaev, Mikhail Vrubel, Natalia Ivanova, Ilya Stuart and Yury Kozyrev, scriptwriters Mikhail and Lily Idov, actresses Victoria Isakova and Svetlana Ustinova, actress and director Vera Glagoleva, film critics Andrey Plakhov, Petr Shepotinnik, Anton Dolin, Stas Tyrkin. The guests paid a special attention to the director Kirill Serebrennikov and his crew who were supposed to present ‘The Student’ in the official Cannes selection the following day.


Fedor Bondarchuk, producer, director and Art Pictures Studio co-founder: ‘I am currently very busy with the promotion of my new film project ‘Attraction’. It is still in production but we have already sold it to China at the Cannes film market. The deal is struck with one of the major territories. Russia’s partnership with one of the world’s biggest film markets has already generated a lot of buzz and yielded some fruit which is a great achievement for me as the project’s producer. It is our joint success’.

Roman Borisevich, producer: ‘One cannot measure the success of events like this in roubles or any other currency but this does not mean they are worthless. I am sure that this year’s focus on Russia is bound to produce a tremendous impact in the years to come and I am very happy with these prospects. The ROSKINO team that was behind the incredibly intense Saint Petersburg Media Forum two years ago has once again proved its talent to move on in spite of the understandable difficulties of the industry’.

Vera Glagoleva, director, actress: ‘We have presented several projects at the Russian pavilion in Cannes, notably ‘Two Women’ starring Ralph Fiennes, and always to an excellent result. It is a lucky place for us. Roskino’s increased cooperation with the global film market number one is a milestone for our film industry. This year we present a new project in Cannes, a film on Ivan Turgenev that is intimately bound up with the history of France. So everything is interconnected’.

Additional info and visuals:
Elena Barkova

Press Officer
elena.barkova@gmail.com





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